Adam Lambert's Same-Sex Kiss at the AMA

Photo: Adam Lambert's AMA kiss. Credit: Dick Clark Productions

We've had Britney and Madonna at it, Charlize Theron doing it for charity, and now Adam Lambert kissing a guy on stage at the American Music Awards. What is it with all these public same-sex kisses?

Reasons for the Kiss

I don't recall seeing too many heterosexual kisses during live performances. Is it for shock factor? Is it for publicity? Is it to make a statement? Is it to improve sales? I certainly do not claim to have the answer to that question.

If they did it for effect, they achieved their goal, as Google is abuzz with Adam's scandal and Twitter can hardly keep up. TV and newspapers are loving the gossip and everybody is talking about it - either in shocked delight or indignant offense.

No Apologies

Adam Lambert defends his performance accusing the media of double standards, accepting sexy women's risque' antics on stage, yet denouncing his. Although he has not made himself wildly popular with his performance at the AMA, there are bound to be a whole lot more people watching his video and buying his new CD.

I wonder what will be next?